The Estée Lauder Companies (ELC) has teamed with Adobe to adopt Adobe Firefly and redefine its process of launching digital marketing campaigns through generative AI. As the parent company to Clinique, Estée Lauder, Jo Malone London, La Mer and MAC Cosmetics, ELC connects with consumers across roughly 150 countries and territories. With a focus on innovation and speed to market, ELC is investing in digital advertising to engage its diverse and unique consumer base. By integrating Firefly acro...